HEART of ENGLAND fine foods (HEFF) is delighted to open the 2010 Diamond Awards.
“Since winning the award and using the logo on our packaging, this product has become the fastest growing line in our range.” Fatherson Bakery - Bakery category winner 2009.
The Shortlist of Finalists for the 2010 HEFF Diamond Awards has been announced. Follow this link to see the list of finalists >>
The HEFF Diamond Awards were launched in 2008 to bring increased recognition to the finest produce our region has to offer. This year the judges sampled and sipped over 200 products from more than 80 producers to find the best in each category and ultimately the overall winner for the highly coveted, Special Diamond Award – TASTE. The panel of judges for Grow, Innovate and Excel had the difficult task of interviewing short listed companies to determine the winners of these esteemed business awards.
Product Categories:
Bakery and Confectionery - Sponsored by Tesco
Condiments & Preserves - sponsored by Taste of Birmingham
Dairy - sponsored by NOM Dairy UK Ltd
Desserts - sponsored by Heart Distribution
Drinks - Sponsored by The Belfry
Fresh Produce - Sponsored by Hatchers Solicitors LLP
Meat - sponsored by EBLEX/BPEX
Poultry & Game - sponsored by Whittingham Riddell
Prepared Foods - sponsored by ASDA
We would like to thank Campden BRI who worked in conjunction with HEFF to develop the unique assessment criteria used to determine the winners of the HEFF Diamond Awards.
www.campden.co.uk
The Special Diamond Awards:
The Special Diamond Award: GROW
sponsored by Business Link West Midlands
The Special Diamond Award: INNOVATE
sponsored by the West Midlands Regional Food Academy
The Special Diamond Award: EXCEL
sponsored by Advantage West Midlands
The Special Diamond Award: TASTE
sponsored by Musgrave Retail Partners GB
Winning a prestigious Diamond Award can give you significant benefits including:
Increased sales of your winning product
Strengthening your credentials with buyers and consumers
A marketing and PR tool to raise brand awareness
What’s more, all short listed products will be unveiled at Food and Drink Expo, profiling your product to 1000s of trade buyers.
The Diamond Awards are exclusive to producer members of HEFF. Non members should contact the office for further information. Tel: 01743 452818.
HEFF Diamond Awards Gala Dinner, Saturday 15 May 2010
We invite you to join us at the Awards Ceremony. It promises to be an enjoyable celebration of regional food and drink. Find out more about the HEFF Diamond Awards Gala Dinner by following this link >>
HEFF would like to acknowledge our kind sponsors:
Testimonials
“To win this award is the ultimate accolade for me. I’ve worked so hard, it’s onwards and upwards now.”
Heather Williams, Heather’s Harvest, Special Diamond Award: TASTE and Condiments & Preserves Winner
“To have taken a second award in two years across different categories makes us very proud; it’s fantastic to have won again. Orders for our Salmon En Croute are flying in as a result of the additional publicity.”
Phil Daniels, Creating Taste Ltd, Prepared Foods Winner
“Since winning the award, the Lemon Drizzle Loaf has become the fastest growing line in our range. It’s now our second best seller. We’re delighted to have won, it’s a wonderful achievement and it’s great to get recognition from HEFF.”
Sean Geary, Fatherson Bakery, Bakery Winner
“Winning the category was pretty good but winning the TASTE award is a real testament to what we do and what we’ve been working towards for so many years.”
Rachel Hicks, Just Rachel Quality Desserts, Special Diamond Award: TASTE and Dairy Winner
Follow this link to see the list of finalists >>